CONCEPT
We know what people think, Ikea is ordinary.
Cheap, basic, plain and — We agree, in fact we own it !
Ikea exalts simple designs that are functional and versatile and sees “Ordinary” as something to celebrate.
LAUNCH VIDEO
Simple Starts here
The Beauty Of Ordinary On One Page
RADIO
Bringing Ordinary To The Airwaves
IKEA X Buy Nothing
A Collaboration To Make Kindness Ordinary
